The province is working with tourism operators to attract more first time visitors to Nova Scotia. Economic and Rural Development and Tourism Minister Graham Steele says the new five-year strategy helps to encourage tourists to make Nova Scotia their first choice and stop. The Nova Scotia Tourism Agency has already started to implement many aspects of the long-term strategy, such as a new tourism brand and marketing campaign.
The long-term tourism strategy focuses on five areas:
— leadership and collaboration between government and industry
— inspirational, strategic marketing that creates a unique and compelling brand
— evidence-based decisions after consulting with visitors and potential visitors
— higher-quality product and experiences that inspire visitors to travel throughout the province.
— better access to Nova Scotia, and throughout the province
