The municipality of Chester has a new tag line.
“Nova Scotia’s Treasure” will be used in a campaign aimed to increase tourism and attract new residents.
Deputy Warden Floyd Shatford says they needed something that would help them stand out in a competitive market.
“We’re trying to get something that will attract people to the municipality,” he says, “and pick Chester over, perhaps, going to Cape Breton, or going to the Valley.”
He says they’re working to find the right image to go with their new tag line.
They hope to have the campaign up and running before next summer.
